Launched in 2008 out of Toronto, THINK CONTRA began as an idea to produce a slick, multi-media publication that is forward, creative, and original. Exploring contemporary urban culture from the creative class’ point of view, THINK CONTRA is a network of artists, photographers, designers, stylists, illustrators, writers and bloggers contemplating ideas, people, and lifestyles. It is a collective of thought purveyors who believe controversy and contrast are good, but creative freedom is even better.


CONTRA Magazine is an art, fashion and lifestyle publication that features photo editorials, illustrations, and thoughtful conversations with influential individuals. From streetwear to the runways, pop art to hip-hop, the magazine indulges in the many curiosities of the contemporary urbanite in a visually rich environment.


The CONTRA blog is a daily forum for what’s new in fashion, art, design, magazines, photography, music, technology, current events and social commentary. From the latest magazine editorials to interviews, products, exhibitions and collections, the blog is an up-to-the-minute view into the mind of the creative class.